The keyword density and its position are crucial things to keep in mind when optimizing your articles for Google. Search engine spiders crawl your article in a style that makes it very important to place your keywords where they’ll be recognized and detected as a keyword, so that the article you publish will display in the search results when someone types in that keyword.
Keyword. What is it?
A keyword makes up a certain word that you place in your article several times. Once a search engine spider scans your article and finds that you have a word based in your article multiple times, it will determine that your article is helpful to search engine users that are searching that word